

From May 21 to May 27, 2024, AAAAH! launched a 7-day pop-up store in SoHo, New York, themed Eat the Big Apple. Held at 21 Spring Street, the event coincided with AAPI Heritage Month, blending cultural celebration with urban creativity. Featuring 35 Asian brands and artists, the pop-up offered fashion, crafts, lifestyle goods, and fragrances. Jazz performances, brand activations, raffles, and tea tastings made the store a hotspot for the week.
























JOTOYS
EBNIX
Selfloom
Studio.oddities
Spring Street Story
EREE SHOP
isellcandlessss_ (Deep Sea Bitter Pig 1/2)
OLIVIO & CO
herpropertea
DAWANG
Rong Atelier / 念心文化
PinPaint (renamed)
Cera Sine Cera
NXTLABS
Rare Matters Jewelry
Luna’s Whisper
Chenchen Studio
Chouyu & Black Bee Village
ROUGH & RAW CO.
doodoHouse (half booth)
PetaPest.
OF HUNGER
mad nomad
Reverie Park
Yixiang (half booth)
Shanfù
Msol
Free Booths
See You Tomorrow (coffee & cake)
Xingle
MU16
ZOZORIKA Sustainable Pet Wear
FLUC
Qingzi Gao
Da Xing – Illustrator
Queenzy Qingzi Gao – Sales
Jingyi Zhang – Sales
Jane Peirong Xie – Sales
Velma Xinyi Ma – Sales / Photographer
Zixiao Wang – Photographer




